Updated: Apr 14, 2021
March is National Nutrition Month! Over the past decade, the nutrition industry has experienced massive global growth as consumers become more educated about the significant role nutrition plays in overall health and wellbeing. As a result, an increasing number of people are seeking the professional advice (and perhaps a bit of accountability 😉) of a dietitian or nutritionist, who they trust to guide them on their journey toward a healthy life.
Wondering just how much the nutrition industry is growing? Check out the following statistics:
The Job Outlook for Dietitians and Nutritionists is Peachy. According to the Bureau of Labor Statistics, over the next decade (2019-2029) employment for dietitians and nutritionists is projected to increase by 8%. Initially, that might not sound like a lot, but consider this - the average growth rate for all occupations is 4%. Meaning, that the projected growth is “much faster than average”. (Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Dietitians and Nutritionists.)
Practitioners in North America Should Be Ready to Get Busy. While the global nutrition market is rapidly increasing, the biggest jump is expected to occur in the USA and Canada, with North America projected to account for the majority of the market share in the personalized nutrition market through at least 2025. (Markets and Markets Research LTD)
The Personalized Nutrition Market is Expected to Double Over the Next Four Years. Globally, as of this writing, the personalized nutrition market is worth roughly $8.2 billion USD and is expected to generate $16.4 USD by 2025. Undoubtedly, the intense global focus on health and nutrition that began in 2020 will carry forward into the next few years and only add to the growth. Also feeding this rapid growth is a swiftly aging population (Did you know that, according to the US Census Bureau, all Baby Boomers will be over the age of 65 by the year 2030?), shifting consumer trends and preferences, and a growing interest in plant-based nutrition. (Markets and Markets Research LTD)
Dietitians and Nutritionists Have a Receptive Audience. If you’ve ever counseled a client on their nutrition only to see them ignore your advice, this stat may be pleasantly surprising: 78% of Americans report that they have changed their diet following a discussion about nutrition with a professional. 80% also believe that there is a lot of conflicting advice about what is truly healthy. (International Food Information Council)
Clients Want to Know How to Eat and How to Heal. Two of the biggest trends in the nutrition industry for 2020/2021 goes beyond instruction on what to eat. While “Clean Eating” continues to dominate the nutrition market in the eyes of the consumer, expect more clients to show an interest in intuitive eating and evidence-based functional nutrition. (PolicyAdvice and Healthline)