After what seemed like a “long cold lonely winter’ in more ways than one, spring is FINALLY here! It’s time for many of us to get back outside and enjoy a little springtime renewal in the form of sunshine, gardens, hummingbirds and warmer weather. Of course, spring also brings renewed enthusiasm for spring cleaning in its many forms. While you’re making a list of odd jobs around your home, don’t forget to spring clean your health and wellness business. Below are 6 of our favorite quick and easy tips to help you refresh and reinvigorate your business this spring.
Spruce Up Your Website. If it’s been a while since you gave your website a good once-over, now is the perfect time. This doesn’t need to be a complete overhaul, but rather a simple sprucing up and quick edit to make sure you don’t have any outdated offers, tired headlines, dead links or dusty blog posts that no longer represent your goals.
Say Cheese! When was the last time you had a new professional photo taken for your website and corresponding marketing? If it’s been more than 2 or 3 years (or less if you no longer resemble your photo for any number of reasons - Quarantine 15, anyone?), it’s time for a new pic. If you’ve got the budget, hiring a professional photographer is an outstanding way to support small, local businesses and independent photogs who continue to experience dramatic impacts from the pandemic. Otherwise, have a trusted friend or family member snap a shot of you and upload it everywhere your photo is displayed.
Clean Up Your Inbox. If you’ve got several personal email accounts that you use for business, now is a great time to consolidate those into one professional account. (Don’t worry - you can easily forward all of your emails into your new account so you won’t miss anything important.) Spring cleaning is also a great time to unsubscribe from all of those promotional emails you signed up for 7 years ago and never open! You don’t want to miss a note from a prospective client because it gets lost in a jumble of emails from that clothing store you haven’t shopped in since you were in college.
Curb Your Social Accounts. If you’re an active user of social media, undoubtedly you are following businesses or individuals who no longer interest you. Clean up your social accounts by unfollowing any account that you don’t find value in (or whose posts cause you to have a negative emotional response). This simple streamlining step will allow you to easily see what does interest you and help you pinpoint certain users who you would like to interact with and promote your business to.
Cut the Clutter. After you clean up all of your electronic clutter, don’t forget to tackle the paper! Receipts, files, old marketing materials, newspapers and magazines you saved for some VERY IMPORTANT REASON that you can no longer remember, and the list goes on and on! Toss what you can and scan what’s left. It’s amazing how quickly paper builds up and how light you feel when it’s gone.
Vet Your Expenses. Finally, be sure to go over your bank and credit card statements. Take the time to review any and all of your subscriptions or recurring expenses. A lot of businesses sign up for paid accounts and only end up using them at the start of the subscription. Cancel anything you haven’t used in the last 90 days. And for those accounts you do use? New software is released so often that there is a very good chance you may find a cheaper (or even FREE!) version that will get the job done. Need recommendations for design, graphics, budgeting or accounting software? Shoot me an email at firstname.lastname@example.org and I’ll be happy to share some of my favorites.
What are your favorite spring cleaning tips? Let us know in the comments below!