So you’re ready to grow your wellness practice, but have no idea where to start?
It’s a common problem among wellness practitioners (and all small business owners, really)…you have a great idea to start or grow a truly unique practice and have no clue where to begin. You’ve dotted all the legal “i’s” and crossed the “t’s”, you’ve gotten all of your certifications squared away, maybe you’ve even lined up a fantastic physical space to practice in. What’s next? It goes without saying…you need clients. But, how? You’re unsure how to find them without spending a fortune, sacrificing time you likely don’t have, and wasting precious energy trying to figure it all out.
Do any of these scenarios sound familiar?
You are eager to finally start sharing your passion with clients but are overwhelmed by all of the nuts and bolts of starting a business from scratch…on your own…and frankly, just the thought of it all stresses you out to no end.
You spend too much time worrying about how to get more clients and feel as if you’re not fully present with the ones you do have, causing you to forget why you wanted to practice in the first place.
You have no idea how to successfully market yourself and don’t have the time (or the help) to figure it out. As a result, it never gets done or…
You DO try your hand at marketing, only to end up spending way too much time and money on a bunch of random different things that don’t work.
You’re completely turned off by marketing in general, feeling like “sleazy” marketing doesn’t coincide with the wholesome business you’re trying to build and you have no idea how to promote your business in a way you can feel good about.
What to do?
Meet Richten Consulting.
All of those nightmare scenarios listed above? Those are precisely why we got into business: because we know that we can fix all of that, and more.
Richten Consulting is an online marketing company that focuses exclusively on helping independent wellness practitioners start a new business or grow an existing practice, and we believe the following to be true:
Every wellness entrepreneur should have the opportunity to shine, regardless of their budget.
You can build a successful business without sacrificing your morals to make ends meet.
Marketing should empower you in your business, instead of drain your energy.
Marketing doesn’t have to be hard, expensive, or disingenuous. It just has to be done.
So if all of this aligns with your thinking, you’re in the right place.
Let’s get started, shall we?
I’m Kimberly, and I’m the proud founder of Richten Consulting. (Hi!)
After spending nearly 20 years marketing everything from auto racing to self-help business books to luxury real estate to small-town hospitality, I decided to follow my true lifelong passion: holistic health and wellness. Why? Well…
Naturally, it all started with a needle.
An acupuncture needle, to be precise. I was in need of a treatment for back pain and began researching acupuncturists near me, when I quickly discovered…I didn’t have much to research.
Most of the online listings I came upon were the equivalent of an old-fashioned phone book: a name, a phone number and not much else. And those that did have a website where I could dig a little deeper? Well, they all seemed…the same. Outdated, unprofessional, and entirely lacking in the information I was after.
I was disappointed in the search results and didn’t have the information I needed to find a practitioner who felt legitimate.
Every option felt like a risk.
So I ended up doing what is entirely too common: I abandoned my search and instead booked a massage at a national franchise because it seemed like the safer choice.
And that got me thinking.
I couldn’t be alone.
How many others had done the same thing as me? How many people had searched for someone in the wellness industry and abandoned their search because they judged the professionalism of the provider based on their marketing?
And so that’s when I began researching what options were out there specifically for holistic wellness practitioners to market themselves. As a marketing professional, naturally I was curious - and I was surprised to find that, for most of the little guys?
They’re on their own to figure it out.
They don’t have a dedicated team complete with webmasters and social media strategists and business consultants who live and breathe wellness and truly understand how to communicate effectively with potential clients.
Of course, all of that expertise requires money. Lots of money. And lots of hands-on management time. And most of these specialists - the ones who provide the most soothing treatment, the most thoughtful care and the most robust practice - don’t have that kind of time or budget.
That’s when I thought: what if there was a better way? What if I could help them stand out from the crowd, showcase their credentials and make them the obvious choice, over and over again?
As a small business owner myself, I understand the unique ups and downs every entrepreneur faces: feeling guilty for not having the time or ability to market yourself successfully; feeling shame at having a sparse clientele; frustration at spending more time marketing your business than you do helping clients; and stress from not knowing how to generate consistent income.
Enter: Richten Consulting. “Richten” means “to align” and that is my goal: to offer a new perspective on wellness marketing that aligns with your values - not against them - all while respecting your small business' budget.
Stop trying to go it alone…let’s build an amazing practice together.